Hotel Robert's Port ****, Mikołajki
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EU projects M2 SYSTEM

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26 September 2023
27 September 2023
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Project implemented under priority axis 1. Enterprising Eastern Poland, activities 1.3. Transregional cooperative relations, sub-measures 1.3.2 Creating network products by the Eastern Poland Operational Program by SMEs.

The total value of the project is PLN 37,883,355.00.
The contribution of European funds is PLN 19,233,950.00.

Project 'M2 System' aims to increase the economic competitiveness of the Consortium of 4 enterprises from the SME sector, operating in the Great Masurian Lake District, which will be achieved through the implementation by these enterprises of investments in joint product infrastructure in network and joint activities in spheres:

  1. promote
  2. implementation of the standard' in product operation,
  3. innovative ICT tools,
  4. offer the package 'in tourist based on a year-round calendar of cultural events.

Consortium members carry out investments within 3 key cores (cultural, gastronomic and active) in 3 key locations of the Great Masurian Lake District (Węgorzewo, Stare Sady and Pisz). Thanks to this, and thanks to the mechanisms of permanent cooperation developed as part of the project, they will offer tourists throughout the year a significantly expanded range of tourist services as part of a unique, year-round and networked product 'Mazury on the cultural trail'. The product created in an innovative way will contribute to extending the season in the Great Masurian Lake District, creating a year-round offer based on cultural events and new investments. At the same time, it is a significant modification of an existing tourist product & ndash; Great Mazurian Lakes Trail. Consortium services will be offered in the form of comprehensive, covered by joint prices and jointly produced, as well as tailored to the needs and expectations of customers in the package. The investments will create a new quality in the infrastructure of the region, and enable the creation of completely new services, such as servicing large events and catering on the water, or network rental of tourist equipment in the Great Masurian Lake District.

The main goal of the main project is to increase the competitiveness of 4 SMEs operating in the WJM Land by creating an innovative, year-round network tourist product by 2020 Mazury on the cultural trail. It will be created thanks to joint investments and activities of the Consortium, implemented on the basis of the existing tourist potential of the area, in particular the linear Trail of the Great Mazurian Lakes and other natural and cultural values ​​of the region, in accordance with RIS for Eastern Poland: tourism / medicine / health.

The intermediate goals will be:


  1. increase in sales and introduction of new year-round product & oacute; w / services to the offer of 4 SME
  2. simproving the quality, integration, packetization and diversification of the tourist offer of 4 SMEs
  3. implementation of new, sustainable solutions in the field of cooperation and provision of services jointly by 4 SMEs
  4. increase in employment in rural areas in the non-agricultural sector by 21 persons b
  5. implementation of product and process innovation in tourism of the Great Masurian Lake District
  6. extending the tourist season in the Great Masurian Lake District and better exploiting the potential of this area for tourism.

As a result of the project, the number of tourists will increase in the high tourist season (especially due to the cultural offer and the built-up, year-round infrastructure). The project will contribute to the increase of competitiveness of enterprises implementing the project, increase of employment in rural areas in the non-agricultural sector, as well as better use of the region's natural and cultural potential for the development of year-round tourist offer, and thus limitation of seasonality. This activity fits perfectly into the RIS of Eastern Poland 'tourism, medicine, health'.

Go to the project website: M2 SYSTEM .

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